Forget Cannes. You will think harder about digital "storytelling" in three hours with the new and brilliant "Her Story" app than you did in a week celebrating your industry's supposed cleverness.
As a news alert and interactive device, the Apple Watch remains unconvincing. But it is proving most valuable to me in its ability to interact with other devices.
I believe advertising has missed the greatest gift we've ever been given: the smartphone. For years it's been my belief that as the time we spend on-screen increases every day, the ads we see on mobiles do not perform as well as expected. Consequently, ads become larger, more interruptive, harder to close -- and more likely to kill my data with video.
Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are in the purchase journey using content as proxies, we can use one channel and data to more precisely identify their intent to buy.
The newly released Apple Watch has prompted predictable but understandable worries about media distraction and consumer safety. But it also reminds us how wearable media turn users into curators who will control more precisely which data inputs get through.
Americans are watching more and more mobile video, but ad dollars are not migrating to the new medium as quickly as might be expected, according to a new report from eMarketer. Mobile video advertising is currently hobbled by a number of problems, including technical issues and challenges in the marketplace, which need to be resolved before advertisers feel confident allocating more video ad dollars.
The experience of wearing the Apple Watch for the past month is valuable in wholly unexpected, indirect, existential ways. It adds little direct value to my life, but raises long-deferred questions about what connectivity is about.
Telemarketers were notorious for calling during dinner. How much worse is it when you wake someone from a sound sleep with your SMS message or Push Notification? Much, much worse. Take these steps to make sure your brand isn't banned forever from the hearts, minds and smartphones of your customers.
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very different -- entrants that demonstrate how far we are from cracking this code.
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