• Mobile Commerce To Hit New Highs This Holiday Season
    All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic.
  • What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
    It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies.
  • How Can TV Advertising Help Quibi's Uphill Battle?
    Quibi will need to be spending even more on national TV ads -- including on sports like basketball -- to break through the clutter.
  • Why Apple And Google Are Turning Your Phone Into A Randomly Generated Sequence Of Numbers
    Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of anonymized identity tracking.