Retail is still ground zero for mobile impact. It's not just the overall trend of consumers spending more time on their phones, it's also that they're doing a lot of research in-store as they shop. The amount of time spent on desktop over the last two years has decreased by 1% in the U.S., based on the latest comScore stats. But during that same time, mobile time spent has increased 78%.
Sorry, marketers, but brands carry relatively little weight when consumers are ready for a new smartphone -- or, at least that's according to international research commissioned by Havas Group's Socialyse.
About 80 days after inviting brands and businesses to build bots into Messenger, the network has been flooded with more than 11,000 of the little computer programs.
Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey.
One of the key drivers of mobile payments is recurring use. For events that happen on a relatively frequent and repetitive basis, mobile payments make sense.
That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to -- what else? -- 140 seconds.
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