by Joe Mandese on Sep 30, 6:00 AM
iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is often compulsive.
by Karlene Lukovitz on Sep 23, 12:01 PM
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory online tracking opt-in kicks in and cookies phase out.
by Joe Mandese on Sep 16, 6:00 AM
A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques.
by Wayne Friedman on Sep 9, 6:00 AM
The good news, according to a Singular report, is that top gaming companies can still pull on average 28 or more advertising partners a month
by Joe Mandese on Sep 2, 6:00 AM
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framework, there's some good news and bad news on its impact.
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