iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is often compulsive.
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory online tracking opt-in kicks in and cookies phase out.
A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques.
The good news, according to a Singular report, is that top gaming companies can still pull on average 28 or more advertising partners a month
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framework, there's some good news and bad news on its impact.
To read more articles use the ARCHIVE function on this page.