I can almost hear the collective sigh of relief. Our long national nightmare is over: We finally have fully immersive, 360-degree interactive pornography on our smartphones.
There's no mistake where online video viewing trends are headed. YouTube CEO Susan Wojcicki unveiled a major redesign of its mobile app this week at VidCon, adding: "We're focused on three top priorities: mobile, mobile and mobile!"
A pair of new branded apps from Disney remind us that even in an age of user-generated media, we still can use a little help from the professionals.
Instagram is about to open its platform to all advertisers, using self-serve technology and direct-response functionality. But is Instagram really a "call to action" environment?
In its beta version, Apple's News aggregation app does what Apple tends to do lately: improving on an established genre without rethinking it. The result reminds us just how bland the news aggregation experience is.
This is the eighth summer of the iPhone era, and the eighth year of these columns. What better time to put on a true golden oldie "Mobile Insider" from the summer of 2007? Longtime readers will recall my then-teen (now college coed) daughter and then-girlfriend (now wife) were prominent players in our mutual discovery of the new smartphone era. Eight years later and I still need my daughter to give me lessons on the proper use of trending apps like Snapchat, and my wife still commands me to "write a column" about "what they really ought to do in these ...
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor to find matches triggered by a quickened heartbeat. Get ready for the emotion-based interface.
An early example of branded live streaming from Bolthouse Farms tells us a bit about the potential of the form. Brands can craft little adventures worth taking with the unique dynamic live-streaming invites.