• Snapchat Offers Augmented Reality Filters For Dogs
    With its stock in the dumps, Snap is going to the dogs. The struggling social network is adding augmented reality "lenses" for users' four-legged friends.
  • App Ad Spend Forecast To Hit $13 Billion By 2020
    Marketers will need to become more data-savvy and threat-savvy to maintain a competitive edge.
  • Streamlining App Advertising Pays Off
    The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms.
  • Facebook's Casual Data Approach Backfires -- Big Time
    In light of the Cambridge Analytica controversy -- which ultimately affected an estimated 87 million Facebook users -- Zuckerberg's casual position on security in the past is striking.
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