With its stock in the dumps, Snap is going to the dogs. The struggling social network is adding augmented reality "lenses" for users' four-legged friends.

Marketers will need to become more data-savvy and threat-savvy to maintain a competitive edge.

The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms.

In light of the Cambridge Analytica controversy -- which ultimately affected an estimated 87 million Facebook users -- Zuckerberg's casual position on security in the past is striking.