Between the App Store's first large-scale attack, a lukewarm reception for its latest iPads, and an unsteady stock price, Apple was in need of some good news. This appears to have come in the form of record iPhone sales. Apple says it sold more than 13 million new iPhone 6s and iPhone 6s Plus models just three days after their launch.
Congratulations are in order for Instagram, which has officially surpassed 400 million users, and is fast on its way to half a billion. And, mobile deserves all the credit. Well, maybe not all of it, but the site's ascension would certainly have been improbable without the simultaneous mobile boom.
Confirming the worst fears of publishers and other app developers, ad blockers are flying off the virtual shelves of Apple's App Store. This comes on the heels of Apple releasing a new version of its mobile operating system, iOS 9, which for the first time allowed for ad-blocking capabilities on iPhones and iPads.
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install and use their apps. Many of these brands are new entrants into the world of Facebook -- and what a study released Tuesday, Kenshoo's second Mobile App Advertising Trends Report, calls mobile-social.
Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show "instant articles" to their many users. The duo is promising publishers that, just as with Facebook's own "Instant Articles" effort, their program will guarantee faster and more reliable delivery of news stories.
Taking a big leap forward, this week Instagram is finally offering some sophisticated targeting capabilities to advertisers, as well as expanding its ad program across more than new 30 countries from Spain to South Korea. Instagram's ad technology is finally leveraging Facebook's ads infrastructure -- something brands have long begged for.
This week Google, Intel, Netflix, Cisco, Mozilla, Microsoft and Amazon announced the formation of the Justice League of Internet Video -- also known by its more official, if less incredible, title: the Alliance for Open Media. In keeping with the best traditions of Internet development, the companies will be pooling their resources to develop a new series of media codecs (compressor/decompressor algorithms, a la HBO's "Silicon Valley"), which will create an open standard for media, most especially video, on the Web.
For years, industry experts dangled the divination that mobile was just about to take over the world. Now the age of mobile has very clearly arrived. That fact is further supported by a fresh forecast from eMarketer, which -- for the first time ever -- expects mobile to overtake desktop ad spending this year.
By most measures, female-focused negativity (or cattiness, or whatever you want to call it), reigned supreme at MTV's Video Music Awards last night. Yep, in case you missed it, Nicki Minaj calling out Miley Cyrus as a back-stabbing "bitch" easily overshadowed every display of love, support, and admiration during a night that was supposed to celebrate creative genius and achievement. Was it a choreographed stunt by some brilliant businesswomen who know how to play the media and their fans like a fiddle? Maybe -- but that doesn't change the fact that it resonated so well with audiences across various mobile ...