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    After decidedly mixed reviews when it debuted last year, Facebook's Instant Articles publishing platform is winning over publishers with new options that make it easier to monetize their content.
  • Ready For The Mobile Tipping Point?
    In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does this mean for email marketers? It's time to put forth a better experience. Here are five awesome ways to enhance the customer email experience on mobile phones.
  • The Trump-ification Of 2016: The Super Bowl Implodes
    Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals have become from their original purpose.
  • Email: King Of The Smartphone
    Several design changes will likely transform the iOS user experience when the iPhone 7 is released in the fall, but email will continue to dominate smartphone use.
  • Optimize SMS Response
    A recent study by Experian found that those who subscribe to both email and SMS were four times more likely to transact with a particular brand than subscribers to email alone. This is somewhat a self-fulfilling prophecy; your super fans are more likely to engage via multiple channels.
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