As the IPOs mount and social media rolls out its monetization plans, the so-called user experience of mobile is becoming louder, more intrusive and chaotic. Is anyone thinking about what mobile media could be in our lives?
Voice interfaces are a long way from common use, for technical and social reasons. But our fascination with the idea of the amiable robot assistant probably tells us more about our ambivalence about the machines we covet.
HipLogiq's new social media marketing tool allows marketers to respond directly to public expressions of desire or intent on Twitter, and then leverages that influence. Cool -- but don't stop there. Let advertisers compete and bid for my attention.
Rhythm NewMedia's LivePods ad format for live streaming video to devices is designed to interrupt the experience for only so long. It raises interesting questions about the level of user interaction we will get from mobile TV.
A massive investment in a tablet-first game maker reflects the sheer velocity and depth of shift in gaming to mobile and social platforms. Still, marketers and media critics themselves haven't really figured out how to discuss and leverage that amazing game passion.
If the latest consumer surveys about mobile's role in the shopping process are even half right, then the impact of mobility on retail will be as complex and nuanced as profound. The entire shopping experience is transformed once users understand they are no longer cut off from their greatest ally - information.
As more mobile app shortcuts fill my smartphone home screen, it becomes clear to me that for many content categories, the mobile Web rivals the app environment in its potential to engage -- even as it excels at discovery.
Mobile commerce worldwide is gaining momentum as people become more comfortable hitting the buy button on devices rather than the desktop.