• The Case For Mobile Ad Price Deflation
    For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption.
  • Mobile Marketers Think Pushing Is A Good Thing. Will You Push Back?
    Thirty-one percent of users find push notifications aren't helpful at all; only 18% always find them useful.
  • Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
    Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic.
  • Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic
    Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.
  • Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
    So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.