• Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic
    Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.
  • Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
    So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.