For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption.
Thirty-one percent of users find push notifications aren't helpful at all; only 18% always find them useful.
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic.
Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.