According to a report, "Amazon is likely to start a test outside the U.S. for a potential mobile wireless phone service."
Of all the ethnographic research about how people's media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the most interesting, and enlightening. Not because it exposed any new epiphany, but because it reaffirms an ongoing development I believe defines mobile as a medium: It's not one.
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games.
More than half of mobile users will leave a website that takes more than three seconds to load.