The long-awaited UK import to the second-screen app market arrives today. Zeebox may actually live up to its own hype. If anything, its depth and polish may be as much of a distraction as a complement from the "first screen."
As we imagine new ways of integrating mobile devices into everyday activities, they gain the power to change environments and experiences. Enhanced by mobile, the restaurant of the future may be like the restaurant of the distant past: it will know your name and what you like.
The arrival of the iOS Passbook could be a game changer when it comes to using smartphones for coupons, offers and virtual gift/cash cards. It solves a problem that smartphones ironically helped create.
Even SMBs are finding large amounts of traffic already coming to them from mobile browsers. Most are just visiting, not buying. But we need to better understand how mobile is being used as a bookmark tool for the desktop Web.
Among the biggest changes to iOS 6 is the mapping, now powered by Apple itself. But with digital local listings still in an early, using Apple's maps as an information interface feels a bit 2005-ish.
Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized experience seems to target mobile lean-back moments.
As we continue to explore the complexities of interactivity with devices and touch interfaces, it becomes clearer that marketers need to address moods and modes. We are beyond the "use case."
Multi-screen media user is as much about sequential use of multiple devices for the same task each day as it is about simultaneous use of two or more screens. Get in sync.