• Reach, Frequency, Brevity
    I'll keep this appropriately short. Anyone contemplating in-stream mobile TV or radio advertising should go directly to iTunes' podcast library for his or her first lessons.
  • Stephen King Phones It In
    Stephen King gave me a call the other day. Well, we're not really on speaking terms, but his voice message was part of a novel and ambitious mobile marketing package put together for his new horror thriller Cell.
  • Rule No. 1: Be Of Use
    My real estate agent just sent me one of those cheesy grocery list pads for my refrigerator. It hangs from a magnetic business card with a picture of her and her big-haired-I-drive-a-bigger-Beemer-than-thou grin on her face, and by God I use it, because it really is just the right size for my Shop-Rite lists.
  • The Return Of The CTR: Clicking On Mobile
    Word is abroad that the relatively few mobile ad campaigns now running on WAP pages enjoy click-through rates that Web banner ads haven't experienced since the days of insufferable IPO hype--and, well, equally insufferable sock puppet Super Bowl ads.
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