Apple has a 25% share of the mobile OS market, but controls 65% of app revenues -- interesting stats as federal regulators look at antitrust implications of Big Tech.
Brands will have unprecedented opportunities to create immersive experiences, but consistency is likely to be a challenge in the short term, says this digital agency executive.
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon.
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV.
Add A2P to the growing list of important media technology acronyms: application-to-person, a catch-all for peer-to-peer messaging apps.
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