Last week we looked at an impressive mobile point-of-sale (mPOS) forecast from Juniper Research. But those estimates pale in comparison to those for the broader field of mobile contactless payments.
Consumers' increasing willingness to do just about anything with their phones is driving these numbers. But, that's not the only factor.
In the wake of Facebook's Cambridge Analytica calamity, Tim Cook spitefully suggested that Apple was immune to such privacy breaches. That's because Apple doesn't "traffic in your personal life," Cook said at the time. "Privacy to us is a human right, a civil liberty." Since Cook made those comments, however, Apple seems to have determined that its developer agreements left it exposed to a major data mishap.
The growth of in-app mobile video ads is the result of two key trends in consumer technology: the high share of mobile time spent in apps and the growth in online video consumption, according to Brandon Verblow, associate forecast analyst at Forrester: