According to a recent poll, 43% of mobile users watch "videos" (no mention of length) while also watching programs on their TV sets.
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
76% of smartphone users 16 and older across eight countries, and 83% in the U.S., use their phones while watching TV, translating to a huge potential audience for cross-device interactive marketing.
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey.
To read more articles use the ARCHIVE function on this page.