A month into Apple's enforcement of its new App Tracking Transparency framework, the picture is getting clearer on its impact on consumers and advertisers.
While consumers spend an average of 45 minutes per day streaming mobile content on AT&T-owned apps, Discovery's performance is much higher.
A few weeks into Apple's enforcement of its new App Tracking Transparency framework, the situation isn't as dire as some had anticipated. Or is it?
Even as a mature market, the U.S. saw another strong year of growth in app adoption, with some verticals particularly boosted by pandemic stay-at-home dynamics.