Pixalate, the ad fraud intelligence platform, says 90% of apps on Google and Apple stores are targeted to kids 12 years old and younger.
Advice for marketers and media planners on how to adjust to the changes brought by the new protocol.
eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Other experts cite opportunities in OTT, subscription-based apps, and other areas.
Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal.
According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending.
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