• Kids Need Mobile Data Privacy Protection, Too
    Pixalate, the ad fraud intelligence platform, says 90% of apps on Google and Apple stores are targeted to kids 12 years old and younger.
  • My Christmas Gift To You: Common-Sense Steps For Apple's Data Privacy Protocol
    Advice for marketers and media planners on how to adjust to the changes brought by the new protocol.
  • 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
    eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Other experts cite opportunities in OTT, subscription-based apps, and other areas.
  • How The MMA Became Known As The 'Marketers' Mobile Association'
    Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal.
  • Big Mobile Shopping On Black Friday/Cyber Monday: No Security Worries?
    According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending.