As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really look like? I don't think it looks like Snapchat's new Discover project.
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to keep the conversation going. Advertisers and brands should not just strive to be the most talked-about ad because of their creative. They should strive to be the most effective by device, and in a unified way across screens.
As retail and e-commerce executives look back on a holiday shopping season that saw revenue growth in-store and online, they will need to focus in the coming year on how to best appeal to consumers who have turned mobile devices into the performance-enhancing drug of the shopping game. Consumers used phones and tablets more than ever before during the supercharged shopping period from Thanksgiving to Christmas. The change means that retailers need to redefine how they attract and engage shoppers both online and offline.
Mobility seems to be offering the beleaguered news business a chance for a real reboot -- not just of its business models but of its creative energy.
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, and immersion into the game. What's the driving force behind this fan experience transformation? Mobile. With 59% of ESPN's unique users exclusively accessing content on smartphones and tablets, it's no surprise that mobile took a leading position in the marketing and fan engagement strategy for the league, teams and publishers. Here are a few of the best plays of this season.
Psychologists say they demonstrated how Facebook Likes can help a third party assess critical aspects of a subject's personality even more accurately than a person's friends.
What happens in the dating game is true for mobile advertising -- show someone a visually appealing ad creative and they can become immediately attracted to that brand. We have already learned that slim mobile banners might work for app install efforts, but these small ads rarely work well for brands. Brands need to take a cue from Tinder's model. Think visually, emphasize creative, and lead with beautiful images to develop memorable experiences on mobile devices -- ones that will make consumers do a double-take and maybe even buy that brand a drink.
Ad Hunter claims to turn ad blocking in apps into a game that ultimately benefits consumers and publishers...maybe even advertisers. Yeah, I had a lot of questions about this one.
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