It has taken a while, but businesses have come around to leveraging smartphones for far more than trying to sell ads.
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks like Google's Chromecast.
Mobile commerce has grown so much globally over the years that there's now a treasure trove of data that can be used to derive new insights about mobile shopping behaviors. Some of the newer studies are becoming more interesting, especially since there's now such a large installed base from which to gather data.
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is also one for you if you are in charge of figuring out where to place your next bet for connecting with where your consumers already are.
Misguided though they are, plenty of Instagram users are pissed about the company's plans to begin arranging posts by algorithmic order.
I spent SXSW going to taco tech meet-ups, barbecues and accelerator events in the startup village searching for the next wave of emerging media opportunities. Here are the 5 startups that advertisers might have missed while they were being wooed at Salt Lick, waiting on line for mega-brand demos or partying into the night with Willie Nelson.
Get ready for a major turning point in the world of ecommerce and mobile marketing. Next year, more than half of all domestic digital consumers will use a smartphone to complete at least one purchase. That's according to a new eMarketer forecast, which expects 95.1 million Americans ages 14 and older -- or 51.2% of digital buyers -- to tap the "buy" button on their phones.
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But that's just not the case. Instead, expect most brands to underinvest in mobile in 2016, says Forrester analyst Thomas Husson.
Every year the Mobile World Congress offers a technology or company that provides a view of the future. This year, it was the Graphene Pavilion. What is graphene and why should brands and marketers care?
Last week, Snapchat rolled out On-Demand Geofilters to all users for a small fee. Given the popularity of filters that were previously limited to brands and supporting iconic locations and marquee events, the new product is a natural evolution that allows for further monetization opportunities.
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