When Motorola researcher Martin Cooper made the first ever mobile phone call 50 years ago, he used it to get a rise out of his rival at Bell Labs. If he were doing it today, more likely than not, it would be via a text message. Pick your emoji of choice.

Coming to a theater near you: a free wireless internet signal that nobody knows what to do with, except some Canadian nerds.

Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.

Fully 44% of U.S. gamers say they'd likely avoid buying a brand whose ads appear near sexually explicit and other "risky" content.

Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.