Wireless carriers and streaming services long ago recognized the mutual customer-growth benefits to be realized by teaming up, and that dynamic is clearly still compelling.
Case in
point: Verizon recently bowed a limited-time offer of $30 off an annual subscription to the NFL+ Premium streaming service, normally priced at $79.99, to score access to live local and primetime
regular season and post-season games, and on-demand content, on their smartphones and tablets.
Verizon also recently extended its deal offering prepaid wireless customers six months of free
access to Disney+ when they activate or upgrade to an unlimited plan.
Meanwhile, starting Aug. 31, T-Mobile — which has deals with multiple streaming service providers — expanded
its relationship with Apple TV+.
The wireless carrier had been offering Apple TV+ (normally $4.99 per month) free for one year to its unlimited wireless customers. Now, it’s offering the
streamer free to new and existing T-Mobile Magenta Max (its top-tier plan) customers for as long as they remain on the plan.
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In addition, those on unlimited Magenta plans are eligible for six
months free access to Apple TV+. Thereafter, they will be billed the standard $4.99 per month.
T-Mobile also continues to offer Netflix with most Magenta Max and Magenta plans — either
the streamer’s basic or standard tier, depending on their mobile plan; a free year of Parmount+’s ad-supported Essential plan (normally $4.99 per month) to new and existing customers on
consumer postpaid plans; and one free year of TelevisaUnivision’s new ViX+ Spanish-language streamer (normally $6.99 per month) for new and existing customers.