Commentary

Wireless Carriers Intro Still More Streaming Service Offers

Wireless carriers and streaming services long ago recognized the mutual customer-growth benefits to be realized by teaming up, and that dynamic is clearly still compelling. 

Case in point: Verizon recently bowed a limited-time offer of $30 off an annual subscription to the NFL+ Premium streaming service, normally priced at $79.99, to score access to live local and primetime regular season and post-season games, and on-demand content, on their smartphones and tablets.

Verizon also recently extended its deal offering prepaid wireless customers six months of free access to Disney+ when they activate or upgrade to an unlimited plan.

Meanwhile, starting Aug. 31, T-Mobile — which has deals with multiple streaming service providers — expanded its relationship with Apple TV+.

The wireless carrier had been offering Apple TV+ (normally $4.99 per month) free for one year to its unlimited wireless customers. Now, it’s offering the streamer free to new and existing T-Mobile Magenta Max (its top-tier plan) customers for as long as they remain on the plan.

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In addition, those on unlimited Magenta plans are eligible for six months free access to Apple TV+. Thereafter, they will be billed the standard $4.99 per month.

T-Mobile also continues to offer Netflix with most Magenta Max and Magenta plans — either the streamer’s basic or standard tier, depending on their mobile plan; a free year of Parmount+’s ad-supported Essential plan (normally $4.99 per month) to new and existing customers on consumer postpaid plans; and one free year of TelevisaUnivision’s new ViX+ Spanish-language streamer (normally $6.99 per month) for new and existing customers.

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