Interpublic Renews TNS Deal, Gains Access To Ad Database

  • February 14, 2006
The Interpublic Group of Companies has renewed its deal with TNS Media Intelligence, giving it access to TNS MI's database with competitive advertising information. The multi-year deal makes the data available to 14 IPG agencies. Among other things, TNS MI tracks Hispanic media and branded entertainment.

--David Goetzl

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