• by Ray Schultz , Columnist, July 23, 2024

The Republican convention reportedly pulled disappointing ratings, but not for the Daily Mail. 

On TikTok, the Daily Mail pulled over 1 million viewers during the RNC event, making this the most-watched stream ever for Daily Mail on TikTok.

In addition, livestreams hit 4.3 million views across TikTok.  

Saturday, July 13, the day of the assassination attempt against former President Trump, was the single biggest day on the Daily Mail site since the Queen’s passing in 2022, pulling 4.1 million video views. 

Who said news is dead? Viewers apparently are are following this election cycle very closely. 

The Daily Mail claims to have garnered 750 million views since the attempted assassination, and a total of 658 million during the four-day convention, during which the publication live-streamed for more than 36 hours. 

DailyMail.com pulled in 53 million unique U.S. web visitors in June and 4.1 billion impressions across all social platforms.

The site pulled a 44% increase in U.S. video views MoM in June. And its YouTube views rose by almost 111% YoY, reaching over 3.7 million subscribers.  

Finally, it added 350,000 followers on TikTok in the last week alone.

It also claims these numbers: 

• TikTok — 9.7 million followers
• Facebook — 22 million followers 
• Snap — 14.2 million followers
• X — 4 million followers across all handles 
• Instagram — 1.8 million followers 
• YouTube — 3.72 million subscribers
• Pinterest — 3.1 million followers

Want an early line on the election? We’ll see if the Democrats match or top those traffic numbers during their convention.