We've heard of singing for your supper, but how about dressing for your dessert? In an offbeat but timely Valentine's Day promotion, ice cream marketer Baskin-Robbins is offering a free scoop of its
Love Potion No. 31 ice cream to any customer who dresses like Cupid. The deal calls for a free, 2.5 ounce scoop to be handed out to anyone who comes into a B-R store wearing a bow, arrow, hearts, the
color pink, wings, and a wig with proper clothing. The ice cream is a seasonal flavor of white chocolate and raspberry ice cream swirled with raspberry ribbon and loaded with raspberry filled cups
and chocolate chips. "We were trying to think of ways to have fun around Valentine's Day," said Dave Nagel, manager of brand excitement for Baskin-Robbins. "Other brands focus on the romance and a
very overplayed [part] of Valentine's Day. Valentine's Day is not just about couples. It's about family and spending time with your friends." The promotion is part of Baskin-Robbins' Perfect Match
campaign. As part of its Valentine's celebration, the marketer is selling two Valentine's Day ice cream cakes--the Be Mine cake and the Polka Dot cake. The ice cream cakes, which can be customized
with any flavor ice cream and cake, start at $10.
advertisement
advertisement
Read the whole story at PROMO Magazine »