Commentary
Good Feet Builds Trust One Footprint at a Time
- by Steve Smith , Staff Writer @popeyesm, August 12, 2024
New customers at the health and wellness store Good Feet start their conversation about arch supports by getting their foot print taken. According to CMO Doug Zarkin, this is one of those small moments in the retail experience that build relationships, not just transactions.
In the ten months since we last spoke with Doug, when he left a legendary tenure at Pearl Vision, he has been applying to Good Feet the lessons about creating deeper customer connections. It is an accumulation of those small moments, he tells us this week.
Steve Smith is Editorial Director of Events for MediaPost