Commentary

PayMore Rebrands the Second-Hand Experience

The second-hand retail model has pretty much been associated with cluttered consignment boutiques and used book shops or, worse, the shady ambience of pawn shops. Seeking to scale a more polished approach, Stephen Preuss and Erik Helgesen focused on buying and reselling used tech. They leveraged their first successful PayMore outlet in 2011 in Massapequa Park to a franchise boasting 40 stores and more than 90 more set to open by the end of the year. The market hungers for a clean, well-lit second-hand experience, they tell us. At the heart of that experience, and even the digital marketing, is software. 

You can listen to the entire podcast at this link.

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