• by Ray Schultz , August 22, 2024

Admiral, a company that helps publishers with visitor relationship management, has garnered $19 million in growth equity and debt funding, bringing its total capital raised to $28 million. 

The round was led by Harbert Growth Partners, the growth equity team of Harbert Management Corporation, with participation by Bridge Bank and others. 

Admiral, which claims to be protecting the free internet one publisher at a time, serves such publishers as CBS Sports, CNBC, Gannett, Hearst, NASCAR, New York Post, Paramount, Rotten Tomatoes and USA Today Sports.

The company hopes to expand internationally, and build its services in AI-powered marketing automation copyright access control, and 1st-party data innovations for media publishers. 

"We're pleased to partner with Admiral to provide them with a flexible and customized venture debt solution," says Blake Reid, senior director, in Bridge Bank's Technology Banking Group. "We look forward to supporting Admiral in their mission to provide visitor relationship management tools and expertise to help publishers navigate the evolving digital landscape toward The Authenticated Web."

Last week, Admiral announced a partnership with The Trade Desk’s OpenPass. The Trade Desk has also worked with Bridge Bank.