restaurants

Chuck E. Cheese, American Society Of Deaf Children Expand Partnership

Now deaf or hard of hearing kids can enjoy the Chuck E. Cheese content just for them in their own home.

The kids entertainment pizza chain has expanded its ongoing partnership with the American Society of Deaf Children (ASDC), the oldest national organization governed by parents of deaf children.

The partners have produced a new “Sign-Along” video series in American Sign Language (ASL), starring the Chuck E. Cheese character and his animated pals. The new videos will launch throughout September in honor of National Deaf Awareness Month on Chuck E. Cheese’s YouTube channel, which has nearly 500K subscribers.

The videos will also air within the restaurants across the chain’s in store media platform and are being promoted via Chuck E. Cheese’s additional social channels such as Facebook, Instagram and X.

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“At Chuck E. Cheese, we believe in creating fun and memorable experiences for every child and family,” said Alejandra Brady, sr. director of communications and DEI for CEC Entertainment, Chuck E. Cheese’s parent company. “Our partnership with the American Society for Deaf Children reflects our commitment to inclusivity and accessibility.”

Additionally, throughout September, Chuck E. Cheese locations nationwide  will encourage customers to round up their change on their bill, benefiting the ASDC. On Sept. 29, the chain will donate 20% of all sales made at participating locations to the 501(c)3 organization when customers mention ASDC when checking out.

The restaurants are also taking the partnership with ASDC all the way to the employee training level, with a new series of videos for the chain’s team members across all locations.  Beginning in fall, the videos will focus on “teaching basic deaf culture, a variety of greetings in ASL, plus best practices for serving and interacting with guests who are deaf or hard of hearing, ensuring a welcoming and accommodating environments for all,” per the brand.

 

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