• by Ray Schultz , September 3, 2024

The Guardian US has named Sara Badler as chief advertising officer, North America, effective immediately.  

Previously, Badler was chief commercial officer at Morning Brew. She has also served as chief revenue officer of enterprising advertising and partnerships at Dotdash Meredith. 

“In a short time, the Guardian has built a strong and robust track record with the US advertising community, but we still have significant room to grow,” says Steve Sachs, managing director, the Guardian US, to whom Badler will report. “Sara will help hone the Guardian’s value proposition for US advertisers, strengthen client relationships, expand into new categories, and turbocharge our programmatic offerings and capabilities.”

Badler is being tasked with driving ad revenue growth, building client relationships, and leading marketing, programmatic, and ad operations. 

She notes, “it is crucial that our newsroom thrives through dedicated reader support and elevated advertising experiences.”