• by Barbie Romero , September 10, 2024

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask their preferences both for work and personal preferences.

In this week’s This or That, get to know Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY and Michael Gumbert, Paid Media Specialist at Medtronic as they give us their preferences on shows, things to do, and more.

Jennifer Peters, Director of DTC, Martech at OLLY:

• The Office or Friends: The Office but only the British version
• Brand or Performance: Brand
• Trendy Restaurant or Home Cooked Meal: Trendy Restaurant
• Customer Research or Customer Acquisition: Customer Acquisition
• Binge Watching TV or Reading a Book: Binge Watching  TV
• In-store Shopping or Online Shopping: Online Shopping
• Zoom or Teams: Zoom

Michael Gumbert, Paid Media Specialist at Medtronic:

• Streaming Your Favorite Series or Reading Your Favorite Book: Favorite Book
• Pull Marketing or Push Marketing: Push Marketing
• Brand or Performance: Brand
• Morning or Night Person: Morning Person
• Paid or Earned Media: Paid Media
• Coffee or Tea: Coffee
• Virtual Meetings or In-Person Meetings: In-Person

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.