• by Ray Schultz , September 17, 2024

Reuters has signed a multi-year deal with EZ Newswire, an AI-enabled news distribution platform that was launched in beta only last year.

Effective immediately, EZ Newswire customers can create and publish time-sensitive business news directly to a dedicated section on the Reuters website, the company says.  

EZ Newswire helps publishers publish news in premium environments. Its beta test included large enterprises, growing businesses, and non-profit organizations, it adds. 

One of the beta testers was Magrino Public Relations. 

“As an agency representing some of the most innovative and influential consumer brands, our clients require us to work at a pace that meets their business demands and to deliver exceptional results,” says Susan Magrino, CEO of Magrino Public Relations. “EZ Newswire is the solution we need for business news and their deal with Reuters provides a premium environment that ensures brand safety." 

EZ Newswire conducted a survey in which 98% of respondents said they currently use legacy newswire services. But nearly 80% have an unfavorable view on their return on their investment, the company claims.  

Presumably, the deal with Reuters will lead to revenue for both parties. 

“We are thrilled to collaborate with Reuters and look forward to further innovating in the years ahead to build the most powerful news and business intelligence platform,” said EZ Newswire founders Neel Shah and Caitlin Kelly.