It also started originally as a take-out QSR. Keep reading to see other ways this buffet concept has customer service rooted in its
foundation.
CICI ENTERPRISES, INC. was founded by Joe Croce in 1985 in Plano, Texas, after putting
himself through SMU working in pizza restaurants.
The first location was strictly take-out, but the second
location (Dallas, TX) introduced the Cicis Buffet.
The original Cicis Buffet was priced at $2.99.
Cicis teams were trained to have a “Jump the Counter Mentality,” meaning they do the little things other
restaurants don’t do, such as greeting customers when they arrive, open the door, carry a highchair, engage in casual conversation, and give kids high-fives.
Cicis’ mission statement remains: “To do whatever it takes to exceed each guest’s expectations.”
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