Podcast publisher iHeartMedia is partnering with the Whalar Group to help creators build their reach beyond social.
The goal is to provide “another opportunity for advertisers to reach our listeners with the right messages,” says Greg Ashlock, president of the iHeart Influencer Network.
The arrangement will allow creators to distribute content across iHeart’s audio platforms and also to use The Whalar Group’s creative services.
“With iHeart’s unparalleled reach across multiple audio platforms, we're poised to elevate storytelling and further integrate it into the fabric of the Creator Economy, amplifying the impact and opportunities available to all creators," says Neil Waller, co founder and co-CEO of the Whalar Group.advertisement
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