• by Teresa Buyikian , November 8, 2024

With Halloween over, holiday marketing begins. Shake Shack is getting into the spirit with its latest merchandise drop, as well as some festive menu LTOs.

The new merchandise features ornaments, apparel and a condiment.

The ornament collection was created in partnership with the woman-led company Craftspring, which, per the brand, “preserves artisanal traditions through collaborative partnerships with artisans around the world.” All products sold on the website are made by hand.

The four new ornaments available are: a fuzzy green Statue of Liberty (of course holding a Shake Shack shake and to-go bag); a felt Christmas Cookie Shake; a Shack Burger also made out of felt; and lastly, a metal commemorative ornament depicting the original Shake Shack location in New York City.

Shake also released a new holiday sweater that is fitting for any upcoming Ugly Sweater Party, as well as a Black Truffle Salt and Oil duo, in homage to the chain’s limited time Black Truffle Burger.

All merchandise is available at shackstore.shakeshack.com.

For its holiday menu, Shake Shack has brought back last year’s popular Christmas Cookie Shake, which contains sugar cookie frozen custard topped with whipped cream, crumbled shortbread and holiday sprinkles. Also returning is Chocolate Yule Log Shake, made of chocolate frozen custard with chocolate cake. The  Apple Cider Donut Shake is a new addition to the holiday lineup, comprised of apple cider donut frozen custard topped with whipped cream and cinnamon donut crunch.