• by Ray Schultz , November 12, 2024

Digital publishing firm Mirror Digital, has launched a platform called The Scene that it says will level the playing field for diverse publishers and creators. 

The Scene is live in beta, and such brands as HBCU Buzz, Fashion Bomb Daily and Reflect Beauty are on it.  

The platform improves ad viewability, brand safety and targeting, while ensuring data compliance, the company claims. 

Advertisers will gain performance insights and optimization strategies. And The Scene helps creators  maximize their revenue potential, the firm adds. 

The Scene is “more than a tech platform; the capabilities align with our commitment to championing multicultural voices,” says Sheila Marmon founder & CEO of Mirror Digital. “By providing essential resources, The Scene empowers these creators to thrive and lead." 

Mirror Digital clients are enthusiastic about the new offering. 

"What I'm excited about now is to continue the same work that we've been doing with Mirror Digital, just using new tools to connect with the next generation of HBCU students and trying to understand how we can best help Gen Z," says Luke Lawal, founder & CEO of HBCU Buzz. 

Claire Sulmers, CEO of Fashion Bomb Daily, decided to “join The Scene to have concierge tech support, ad sales, and an updated website. As a creator, it’s sometimes difficult to get the tech and sales support you need."

Sulmers adds, “With The Scene, in addition to having a dedicated advertising sales team, we also have a fabulous website and the tools to create a seamless experience for our readers. Now I can focus on what I do best: creating!” 

Navarrow Wright, COO/CTO of Mirror Digital, argues that "The Scene challenges the norm of algorithm-dominated platforms and traditional publishing dynamics. This content-centric platform seamlessly combines community support, monetization streams, ad targeting, and data insights—an agnostic solution for all creators.”