Around the Net

Macy's Appoints New CMO And Web Chief

Macy's announced two top executive changes, including the appointment of a new CMO. Anne MacDonald, a former marketing chief at Citibank's Global Consumer Group, is the new CMO and president of Macy's corporate marketing division, a unit of Federated Department Stores Inc. She replaces Peter Sachse, who was named to the newly created position of chairman and CEO of macys.com. Previously in her career, MacDonald also served as vice president for brand management at PepsiCo's Pizza Hut division. Sachse will now be responsible for the Macy's brand's online business and reinforce the integration of the Macy's stores and online site. Federated operates nearly 950 department stores and more than 700 bridal and formalwear stores in 49 states, the District of Columbia, Guam and Puerto Rico.

advertisement

advertisement

Read the whole story at St. Louis Business Journal »

Next story loading loading..