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Buy This Product--Straight From A Radio Ad

  • Ad Age, Wednesday, February 22, 2006 12:30 PM
Watch out, TV. In a matter of weeks, XM Satellite Radio will launch XM- equipped portable mp3 players complete with time shifting, recording and bookmarking capabilities. Once a user docks the player to an Internet connected port, the songs that were bookmarked can be bought and downloaded via Napster. "Our next generation of products coming out in the next two weeks will be an XM-enabled MP3 player with, in the simplest terms, that 'buy' button," said D. Scott Karnedy, senior vice president-ad sales for XM Satellite Radio.

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