• by Barbie Romero , December 11, 2024

To see full session recordings from the QSR Summit click here.

From the Insider Stage: 

Chris Schultz, CEO from Voodoo Doughnut shared how they run limited time offers every month so that they have content to connect with their consumers on social media. 

Jessica DePrizio, Director of Brand Marketing from Jack in the Box spoke about their goals around celebrity partnerships and how those partnerships make them stand out. 

Lauren Bowles, Head of Partnerships, Activations and Influencers from Pizza Hut shared their paid media and influencer activation around the Love Island Reunion. They used talent that surrounded the Love Island community to help Pizza Hut create content at a lower cost. 

Srishti Handa, Director of Marketing from Dave’s Hot Chicken shared how they are reaching Gen Z by providing entertaining content that doesn’t feel like an advertisement.

Ha Ly, Head of Marketing from Pokeworks spoke about how leveraging reviews drove growth and an uptick in sales. 

Tales from Santa Barbara:

Lauren Bowles, Head of Partnerships, Activations and Influencer from Pizza Hut spoke about being inspired hearing from other QSR challenges at the summit. 

Joshua Sims, Head of Marketing from Big Chicken shared how their growth strategy is going after not just guests but human beings and creating a consistent experience. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.