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P&G Reorders Interactive Agency Roster

  • AdAge, Thursday, February 23, 2006 10:15 AM
Procter & Gamble, one of the world's largest advertisers, has shaken up its interactive agency line-up, according to an Ad Age report. Gone from its 2002 roster are WhittmanHart Interactive, Chicago; WPP Group's Grey Interactive, New York and Omnicom Group's Irving, Texas-based Targetbase. This is the first realignment of the company 's roster since 2002, when it trimmed its list of 40 agencies to nine. The new number stands at seven. A P&G spokeswoman said the agencies removed from its interactive roster will continue with the accounts they have but cannot bide for new ones or defend any reviews of their current work. The new shop roster includes Cincinnati-based imc2 and WPP's Bridge Worldwide (which retain their jobs), Avenue A/Razorfish New York, Euro RSCG New York, Resource Interactive Columbus, as well as Omnicom's Critical Mass and Digitas in Boston. The P&G spokeswoman said the company's roster will be reviewed every two years.

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