• by Teresa Buyikian , December 10, 2024

New QSR menu drops and brand collaborations aren’t unique. But Taco Bell’s unveiling of its 2025 menu and promotion plans in a huge fan event for the second year in a row is setting a new bar for QSR fan engagement.

Taco Bell’s Live Más Live experience, set for the Hollywood Palladium on Jan. 28, will provide fans exclusive access to new  products and partnerships as well as live entertainment.

"Live Más LIVE is all about celebrating the passion and energy of our fans, whether they're joining us in person or tuning in online, and this year, we're turning things up a notch," said Sean Tresvant, CEO of Taco Bell. The event “ is about connecting with our community, pushing boundaries, and reimagining what it means to be part of the Taco Bell family."

The previous Live Más Live event in February of this year, which was livestreamed, introduced “over 30 new products across Taco Bell's development pipeline, test and national restaurant launches, including the Cheesy Chicken Crispanada, Cheesy Street Chalupas, Cantina Chicken Menu, MTN DEW BAJA BLAST Gelato, Big Cheez-It Crunchwrap Supreme, among others.” The brand also announced partnerships with Salt & Straw, Beekeeper Coffee and emerging chefs.

Tickets, reserved for Taco Bell FIRE tier rewards members  become available Dec. 10. Members can sign up online for a chance to win complimentary hotel accommodations, a voucher toward travel and expenses plus tickets to the event.