• NY Post (free registration required), Thursday, February 23, 2006 11:48 AM

The fight between and Martha and Donald is getting as messy as Martha Stewart's kitchen on her maid's day off. What's the point in rehashing the past in such a public forum? Many believe the sparring is both ego- and attention-driven. "Some need air to live, but publicity is the source of life [for Stewart and Trump] that keeps them going, in a business sense," says Fraser Seitel, a partner at media consulting firm Emerald Partners and a professor of public relations at New York University's graduate business school. Someone once said that any publicity is good publicity--and this war of words came on the heels of two major announcements: the first quarterly profit in two years for Martha Stewart Living Omnimedia, and the upcoming season premiere of Trump's "The Apprentice."

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