Around the Net

Martha And Donald Fight All The Way To The Bank

The fight between and Martha and Donald is getting as messy as Martha Stewart's kitchen on her maid's day off. What's the point in rehashing the past in such a public forum? Many believe the sparring is both ego- and attention-driven. "Some need air to live, but publicity is the source of life [for Stewart and Trump] that keeps them going, in a business sense," says Fraser Seitel, a partner at media consulting firm Emerald Partners and a professor of public relations at New York University's graduate business school. Someone once said that any publicity is good publicity--and this war of words came on the heels of two major announcements: the first quarterly profit in two years for Martha Stewart Living Omnimedia, and the upcoming season premiere of Trump's "The Apprentice."

Read the whole story at NY Post (free registration required) »

Next story loading loading..