BMW continues to drive more business to Omnicom agency GSD&M. The car maker has shifted its estimated $20 million media account for its Mini brand to the Austin, Texas-based agency.
The business includes media planning and buying. BMW spent $17 million in measured media--66 percent in magazines--behind Mini through the first 11 months of 2005, according to TNS.
Last fall,
GSD&M won BMW North America's $80 million creative account, followed a month later by the media account. The creative for Mini is handled by Sausalito, Calif.-independent shop Butler, Shine, Stern and
Partners.
--David Goetzl