• by Barbie Romero , January 7, 2025

Check out clips from both on stage sessions featuring Ring, Hilton, Discover, Saatva, and SkyZone as well as off stage clips about the summit experience. 

To see full session recordings from the Performance Marketing Insider Summit click here.

From the Insider Stage: 

Mimi Swain, Chief Commercial Officer from Ring shared how they use UGC and have created a system to bring the pipeline together.

Brittany Gelsomino, Head of Deposits Growth and Rewards from Discover shared why they chose Jennifer Coolidge as their first celebrity spokesperson since she aligned with a broad demographic. 

Gino Abbate, VP - Americas Marketing from Hilton shared how they view performance marketing to build brand building and how they work together in the short and long term. 

Rachel Layton Smith, Vice President of Marketing from Sky Zone discussed how their target was aging down and how they responded to this shift. 

Alex Diesbach, Vice President of Digital Marketing from Saatva discussed how they scaled their podcast, radio, and TV buys to increase their market share and demand.  

Tales from Deer Valley:

Jaclyn Harten, Manager, Paid Media Activation from PGATour shared how she enjoyed coming to the summit and getting to chat with other summiteers. 

Annie Stickney, ED, Omni Channel Analytics from JP Morgan Chase shared how she is excited about new technologies in the space and how people will change their mindset in the future. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.