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Mercedes to Tap McNabb as Marketing Chief

  • Ad Age, Friday, February 24, 2006 12 PM

A former Nissan Motor Co., marketing executive is expected to be named the new vice president of marketing for Mercedes-Benz. The automaker is expected to announce today that the job will go to Mark McNabb, who is leaving Nissan after 20 years. McNabb had recently been promoted to a high-level post involving responsibilities for overseas marketing at Nissan, a job that would have required a move to Japan. However, Advertising Age reported that McNabb's family did not want to make the move. The company has been without a vice president-marketing since Michelle Cervantez left for the same job at Hyundai Motor America last August. Mercedes-Benz spent $109 million in U.S. measured media in the first 10 months of 2005, according to TNS Media Intelligence.



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