• by Erin Everhart , Staff Writer, February 7, 2025

It’s easy to spend money.

Yes, budget and resources are tight for even the billion-dollar brands, but when you’re in growth stage, those decisions on where to invest are even more critical. But when most technology partners cater their products for larger budgets, how do challenge brands make martech work for them?

Erin Levzow’s 19-year career journey has included stints in casinos, hotels, QSRs and most recently, as CMO of the Museum of Ice Cream. She’s now the Chief Growth Officer at Batch & Box, a premium cookie delivery service that’s scaling retail locations along the west coast. This week, we sat down with Erin to talk technology consolidation, marketing without mega-million-dollar budgets, and how to keep customers loyal in a seasonal business. You can listen to the entire podcast at this link.