Basketball superstar Michael Jordan and actor Kevin Bacon are teaming up in a new TV spot for Hanes apparel, a company that has used Jordan as a celebrity endorser for years. The TV campaign is an
extension of the marketer's "Look Who We've Got Our Hanes On Now" effort, and will also include actress Christina Applegate. The spot with Bacon and Jordan rolls out today and is called "Shot
Blocker." In it, Bacon shoots objects like waste paper, keys and a basketball, while wearing Hanes casual wear. Jordan enters each scene out of nowhere and nonchalantly blocks Bacon's shots. In
Applegate's spots, debuting in late March, she is shown around the home displaying her personal sense of style in the Hanes perfect T. "The new styles and colors of the perfect T from Hanes are
versatile, comfortable and fit in with my everyday wardrobe," she says. The new spots will air nationwide, including network prime time, daytime, cable and syndication. Print ads featuring both will
launch in July. The entire campaign runs through 2006.
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