• by Barbie Romero , February 11, 2025

Get to know Stef Work, Senior Analytics Implementation Engineer - Data Integration from Paramount+ as she lets us know her favorite things to do, type of show to watch, and more.

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask about their work and personal preferences.

Stef Work, Senior Analytics Implementation Engineer - Data Integration from Paramount+:

• Watching a Scripted Series or Reality Show: Scripted

• AI or Human Touch: Human Touch

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  Instagram or YouTube: Instagram

• Brand or Performance: Performance, strong brands must follow with a strong performance to maintain brand principles. 

• Reading a Book or Watching a Movie: Book - the book is always better than the movie, but I do love a movie.

• Email or App: App - I have no less than 4 conversations on 5 messaging apps at any one moment - meet people where they want to be, on the communication platform of their choice.

• Personalization or Scale: Personalization AT Scale is the goal - each marketing message should reach the consumer at their preferred channel with the right message at the right time with the preferred engagement for conversion. Ongoing persistent optimization is also crucial due to the message volume to make sure the consumer is aware of all of the content, plans and opportunities available on the platform.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.