Get to know Irene Shtrulis, Director & GM, eCommerce - Retail Channels & Licensing Division from GoTo Foods as she lets us know her favorite food, engagement channel, and more.
Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit
attendees and ask about their work and personal preferences.
Irene Shtrulis, Director & GM, eCommerce - Retail Channels
& Licensing Division, GoTo Foods:
In-Store Dining or Delivery: oooh, it
depends - dining in for a quality experience but delivery for quick meals or in bad weather.
Upper Funnel or Lower Funnel: lower funnel for more direct measurement and optimization
Cinnabon or Auntie Anne’s: Why are you making me pick a favorite child? … Auntie Anne’s (shh, don’t tell
Cinnabon)
Spring or Autumn: 100% Autumn
Email or SMS: Both! SMS for immediate, quick message; email for more important, longer form communication for
trackability
Appetizer or Dessert: Dessert!!
Instagram or TikTok: Instagram
If you’re interested in submitting
content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.