• by Barbie Romero , February 18, 2025

Get to know Irene Shtrulis, Director & GM, eCommerce - Retail Channels & Licensing Division from GoTo Foods as she lets us know her favorite food, engagement channel, and more.

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask about their work and personal preferences.

Irene Shtrulis, Director & GM, eCommerce - Retail Channels & Licensing Division, GoTo Foods:

• In-Store Dining or Delivery: oooh, it depends - dining in for a quality experience but delivery for quick meals or in bad weather.  

• Upper Funnel or Lower Funnel: lower funnel for more direct measurement and optimization

• Cinnabon or Auntie Anne’s: Why are you making me pick a favorite child? … Auntie Anne’s (shh, don’t tell Cinnabon)

• Spring or Autumn: 100% Autumn

• Email or SMS: Both! SMS for immediate, quick message; email for more important, longer form communication for trackability

• Appetizer or Dessert: Dessert!!

• Instagram or TikTok: Instagram 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.