• by Steve Smith , Staff Writer, February 21, 2025

As younger consumers swear they will be economizing any minute now, the challenge for many marketers is how to target an emerging customer base with changing attitudes towards being consumers. In fact, we at MediaPost think this is such an important concern that we have put it at the center of our own upcoming Brand Insider Summit – QSR on April 7-10 in Austin. The Diner of Tomorrow will be our central theme. Smoothie chain Robeks is making a special effort to court younger customers,  and their Mitch Baker, VP of Marketing join us this week to explore their approach. You can listen to the entire podcast at this link.